What is E-commerce?

Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.

Whereas e-business refers to all aspects of operating an online business, ecommerce refers specifically to the transaction of goods and services. The history of ecommerce begins with the first ever online sale: on the August 11, 1994 a man sold a CD by the band Sting to his friend through his website NetMarket, an American retail platform. This is the first example of a consumer purchasing a product from a business through the World Wide Web—or “ecommerce” as we commonly know it today.

Since then, ecommerce has evolved to make products easier to discover and purchase through online retailers and marketplaces. Independent freelancers, small businesses, and large corporations have all benefited from ecommerce, which enables them to sell their goods and services at a scale that was not possible with traditional offline retail.

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E-commerce Consulting

At Blow we act as your eCommerce trusted advisor. It is important for online stores to have an unbiased outside perspective because you are so engrossed in day to day business activities that sometimes the growth opportunities are missed. An eCommerce consultant will provide you with an unbiased yet informed opinion you need to boost your sales.

We can help you realize your ways to optimize your online business’s cash flow and it can encompass digital marketing solutions, social media strategies, ecommerce platform recommendations, and other important business needs that are critical for running an efficient business and boosting online sales.


What to expect?

Optimize Your Conversion Rate

Make online shopping for your customers easier & more pleasant right from the first visit they make to their shopping cart to check out.

Acquisition of New Customers

Expand your geography and audiences by getting your marketing channels audited and improving existing ones.

Products & Profits

Get recommendations on which products to sell, at what price point, thus in turn maximizing your profitability.


Key digital commerce solutions we work with are Shopify, Adobe, Salesforce, SAP, Shopware & SCAYLE.